Local Listing Support
Professional management of your Google Business Profile and local directory listings
Your Google Business Profile, your Apple Maps listing, your Bing listing, the other places people actually find you. They’re some of the highest-leverage marketing assets your business has. But they only work if they stay fresh, accurate, and busy.
This page is for two kinds of business owners.
If you already work with us on photography, video or virtual tours, this is how we keep those visuals doing their job inside your listings instead of letting them drift.
If you’re new to us, this is the ongoing side of what we do at Central Coast Digital Media. We’re a collaborative team of content creators and local marketing specialists, helping Central Coast businesses get found, get chosen, and turn searchers into paying customers.
We work alongside your existing team
A lot of businesses already have a web developer, an SEO agency, or a marketing person they trust. We don’t want to replace them. We want to handle the visual content and local listing work that often falls between the cracks of those existing relationships, and we’re happy to coordinate directly with your team.
If you have a web dev, we’ll send them the photos, tours, and listing snapshots they need.
If you have an SEO agency, we’ll feed them what they need from the listings side and stay out of their lane on the website work.
If you have neither, we can take it all on, or refer you to specialists we trust.
This page is about the local listings side specifically. If you also need commercial photography, video or virtual tours, those are linked from the main menu.
What’s changed with Google Business Profiles lately
Google retired the public Q&A section on Business Profiles in late 2025. Globally. That feature is gone. The replacement, called Ask Maps, is rolling out in the US and India for now and will reach Australia in due course. It’s an AI chat experience inside Google Maps that pulls from your profile data, your photos, your reviews, and your website to answer customer questions in real time. The direction is unmistakable: accuracy and freshness on your listing now matter more, not less, because the AI can only answer with what you’ve given it.
A lot of advice you’ve heard over the years no longer works. Geotagging still photos does nothing because Google strips the EXIF data on upload. Dumping you in 500 dodgy directories doesn’t help and can hurt. AI-written posts that sound like every other listing on the page get ignored.
Fresh photos that actually show your business. Real updates. Accurate categories. Good reviews. Honest local citations on the directories that matter. That’s what still moves the needle.
How the photos and tours we shoot actually do their job
The photos and tours we shoot are authentic. They get edited, but the edits exist to tell the truth more clearly, not to hide anything. The goal is to close the gap between what someone sees online and what they walk into. When those two match, trust gets built before they arrive. When they don’t, people leave feeling tricked, and that ends up in the reviews.
We shoot with a brief in mind, so the image content itself carries meaning. Google’s Vision AI is almost certainly already analysing your photos in the background and feeding what it finds into how your listing ranks and how Ask Maps eventually answers questions about you. The same shot that helps you turn up for “wine bar with outdoor seating in Terrigal” is the same shot that helps a real person scrolling on their phone decide to walk through your door. It works for AI and it works for humans, because both are looking for the same thing.
Step 1: Audit
Every engagement starts with an audit. We get added as a manager on your Google Business Profile, run a full listing and citation health check, and write you a plain-English report on what’s working, what isn’t, and what to do about it.
Basic audit: $150 Health check report, top three issues flagged in writing, delivered as a PDF.
Full audit: $495 The basic report plus competitor analysis on the top three to five local rivals in your map pack, a categories and attributes audit, a photo audit, a citation audit, and a written roadmap with prioritised recommendations.
Free if you commit to the setup engagement straight after.
Step 2: Setup (three months)
If the audit shows there’s real work to do (and it usually does), the next three months are about fixing it. Citation cleanup and rebuild, full profile optimisation, photo uploads from your archive, posts established at whatever cadence you’ll continue with afterwards, and health checks throughout. By the end of month three, your listing is in shape and you’re already running in the rhythm that’ll continue.
From $1,500/month for three months (minimum $4,500 total, ex GST).
Some niches are harder to rank than others. Anything fighting for the map pack in a saturated category needs more work, and setup in those cases can run up to $2,500/month. Multi-location is quoted per location because one easy and one hard isn’t worth pretending they’re the same job. If the work turns out heavier or lighter than expected, we’ll flag the scope adjustment before kick-off, not after.
Step 3: Ongoing management
Once setup is done, you pick the cadence that suits the business. Every plan is per location, ex GST, with a three month minimum and then 30-day notice.
Monthly: $350/month
One post per month plus the shared baseline (below). For established profiles that mostly need to stay alive, accurate, and not get hijacked.
Fortnightly: $400/month
Two posts per month plus baseline. The middle ground that suits most businesses.
Weekly: $500/month
Four posts per month plus baseline. Active growth posture for businesses competing properly in the map pack.
What’s in the shared baseline (every plan)
- Monthly health check on hours, categories, services, attributes, and description so any external edits or hijack attempts get caught early
- New photos added monthly from your existing archive or shots you send through
- Review monitoring with wording help on the tough ones. You do the replies, we help craft them when you need it, especially on the negative ones that are hardest to handle
- Issue triage if your profile gets suspended, flagged, or otherwise breaks
- A short monthly update email so you know what’s been done
Add-ons
Refresh shoots for ongoing clients: 20% off standard rates. $800 half-day for 20 finished images, $1,200 full-day for 30 finished images. Most clients book one once or twice a year so the photo library doesn’t go stale.
360 virtual tour: $350 for the first three panos, $60 each additional pano.
Tour hosting: $30/month for the iframe on your site and ongoing Google publishing. Free for clients on any ongoing plan. Reverts to $30/month if you cancel ongoing.
Standalone stills shoot: $1,000 half-day, $1,500 full-day, extras priced on a declining scale from $40 each. Full details on the commercial photography page.
Review platform Lite: $50/month per location Email-based review requests, basic widget on your site.
Review platform Pro: $100/month per location Email and SMS review requests, custom-styled widget, dedicated review landing page, monthly review insights report.
What we won’t sell you
We won’t dump you in 500 dodgy directories, geotag stills like it’s 2018, or push AI-written posts that sound like every other listing on the page. None of that works in 2026 and you deserve straight talk about it.
Service area
The ongoing listing work is remote, so we can support businesses anywhere in Australia. The audit, the setup, the posts, the health checks, the reports, all of it travels through email and the listing dashboards.
For onsite shoots, our main ground is the Central Coast and Newcastle, with regular work across the Hunter Valley, Port Stephens, and parts of Sydney that don’t cost a bomb in parking or time. We’ve shot for clients further afield when it’s made sense, but honestly, local is better for both sides. Travel costs less, scheduling is simpler, and the work happens sooner. If you’re outside our normal patch, get in touch anyway. We’ll work out whether we come to you, or arrange someone we know in your city.
Ready to talk?
Call us directly or use the contact page.
02 4306 3051 Contact us
All prices ex GST.